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Brand

Finnfisk

Finnfisk means “find fish”. A simple guide to fishing in Norway: map, spots, gear and colour guide.

Type

Three typefaces, each with one job. Bricolage Grotesque for headings, Schibsted Grotesk for everything you read and tap, and JetBrains Mono for small labels.

Headings · 20–86 px

Find fish at the water

Bricolage Grotesque

One weight, 650. Use the size, not the weight, to show what matters most.

Body text, buttons and forms · 15–18 px

Children under 16 fish for inland species free from 1 January to 20 August.

Schibsted Grotesk

Never under 12 px.

Labels · 11–12 px

Verify locally

JetBrains Mono

Small labels in capitals, with 0.1 to 0.12 em letter spacing.

Colours

Amber is kept for catches and warnings. Teal is for links, cards and “in season”. Each colour has a value of its own in dark mode, which is under the colour.

  • Paper

    #f4efe4

    Dark #0B1310

  • Surface

    #fbf8f1

    Dark #101B15

  • Surface 2

    #ebe4d4

    Dark #172519

  • Line

    #e1d9c7

    Dark #223028

  • Ink

    #17251d

    Dark #EDF1E8

  • Muted

    #5c6b60

    Dark #93A297

  • Fjord

    #0c6b60

    Dark #35B3A3

  • Fjord light

    #e3e9e0

    Dark #12302A

  • Amber

    #c2410c

    Dark #F97316

  • Amber light

    #f5e6da

    Dark #2B1A0F

Download

The logo for light and dark backgrounds, and the image that shows when a page is shared.